Facebook Graphic Search Change
Facebook is making some changes.
No worries, it’s not like that time they changed your business’s Page to a Timeline and you
had to change your mind map on the layout of your entire Facebook profile system.
Facebook is replacing their search
function with Graph Search. It’s a more natural way to discover
the things and places your friends like and frequent.
This change can be good for your
business. It can make your Facebook page easier to find through search. Here’s how
Graph Search can help your Facebook page, and a few things you can do make your
page easier to search for.
What
Is It?
Facebook Graph Search shows results based on people’s connection to a place or page. Search results populate based on things you and your friends like or where you’ve checked in. Typical searches look like:
If you are traveling to New York city and you are trying to find an awesome Italian Restaurant, Facebook will show you results based on your friends connection and like to the restaurant.
Graph Search can work like a
recommendation engine, with your friends’ “likes” acting as endorsements of
places and things.
What can I do to prepare for this change?
Make sure you have likes
Make sure your page is in the correct category.
How do I do that?
How do I change my Page's category?
To change the category of your Page:
- From the top of your Page, click Edit Page
- Select Update Info
- Select the Page grouping and the appropriate category for your Page
- Click Save Changes
5. Photos of people and places are
searchable in Graph Search.
The more connections you build between people, the more
findable your page will be.
6.Promote Your Page On Facebook
Graph Search is driven by likes and
check ins. Promoting your page off Facebook can bring you more new fans.
Your customers might not know that you’re on Facebook. Post flyers around your
establishment to let people know.
Make it easy for new people to
“like” your page by posting QR codes they can scan with a smartphone.
Thanks for the visit.
Rochelle Marie
Find and like me on Facebook http://www.facebook.com/rochellemariemodean
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